Your 8-Step Blueprint to Launch a Profitable Clothing Line


Get confidence in moving forward as a new designer, clear direction about how to get things done, and support for your creative endeavors.


Your own business gives you flexibility, freedom, and an amazing feeling of accomplishment. 


We will WALK YOU THROUGH everything you need to launch your profitable business. 


You'll Learn:

  • How to avoid hidden upfront costs
  • How to find funding
  • How to get quality products made

The Launch A Line course will take your from "great idea" to an actual viable business.


  • She answers your questions and help you decide if this Program is right for you.

The Launch A Line course can be done on your own time and is accessible from any device.


You get LIFETIME access to the entire course + all the replays and recordings, available immediately after you register.

You get all the no-fluff information in the form of videos, audios (mp3 files), worksheets, downloads, cheat sheets, and spreadsheets – 25+ hours of training materials.

You'll also have access to an AMAZING community in the private FB Group -- like-minded entrepreneurs who will share resources with you as they go on the same journey. People who get it.


By the end of the program. you will have a much better understanding of your actual PLAN for business and you will be in ACTION - imperfect action - without feeling like the lonely entrepreneur. If you get stuck or overwhelmed, we got you. :)

​You'll be able watch, listen, and work on the training materials as often as you like -- accessible from any device. You have LIFETIME access to the course material so you never feel rushed.


Want a sneak peek? Take a Video Tour of the program

Who is the Program for?

New designers and entrepreneurs who are either working part-time in your business, just starting out, or THINKING about starting a business. You’d like to make a real business out of your creative idea. You may be working on your business part-time or not have a background in design, either way this is course will help build your business quickly saving you time, energy and money by learning step-by-step from an expert. We help you avoid all of those costly "trial and error" mistakes.


Stuck? Does this sound like you?

You’re passionate about what you do and you badly want to create a successful business, but right now you need some guidance on how to go about things. It’s hard to know where to start or what to do first. This can create some stress in your life and sometimes require you to work very long hours trying to figure out the “right” way to do things. That’s because you “don’t know what you don’t know” about running a design business… at least not yet.


What you need most right now...

  • Focusing on creating great products
  • Serious business planning
  • Training for what works and what doesn't in today's market
  • Step by step instructions for producing & selling a physical product
  • Marketing, pricing, sourcing, and website building!

Here's what you'll learn in Launch A Line


Setting the Foundation for Your Business

A strong foundation is critical. In this module, you will learn the legal requirements for running your business, including what licenses and permits are needed, insurance, etc. We talk about the different sales channels and how they affect your business model. You will also learn how to secure funding for your line. 



The Four C’s – Customer, Culture, Competition, Concept

Learn how to identify your ideal customer and why it's so important. What makes an awesome company culture? Why is it so critical to get it right? We will talk about how to set the tone. It's not enough to know who your competition is, you need to know how to compete and beat them. We will discuss proven strategies.


Building Your Audience Before You Are Ready to Sell

You know building and audience and email list are paramount, but did you realize you could start building BEFORE you are ready to sell?  We will teach you 3 simple steps to start building your audience TODAY. You will also learn about how beneficial it is to tackle product and customer development at the same time. 



Money: Startup Expenses & Costing Your Line

Money is always a touchy subject. We will teach you how to cost and price your line, what mark up you need to be profitable and what startup expenses to expect. We will walk you through 2 case studies on recent product launches to understand a successful launch.



Finding Fabrics

& Suppliers

Fabric is the lifeblood of your business. Learn how to find fabrics and suppliers with low minimums and get THE LIST – Jane’s own list of 24 recommended fabric companies you can buy from TODAY.


Producing Your Sample Line

Sometimes you simply don't know what you don't know. Learn what questions to ask a sewing contractor  and where to look for a good manufacturer. We will discuss the pros and cons of overseas vs. domestic manufacturing. Learn how it all works - pattern making, tech packs, markers and grading.



Preparing to Sell Your Line

What goes into preparing to sell your line? We get practical about ​your website - what platform to choose, costs involved, and best practices. We will also talk about the all important Photo shoot – what type of product shots and lifestyle shots to take. You'll also learn how to source hang tags, labels, care labels, eco-friendly package and much more.



Selling Your Line


Get ready to learn marketing 101. You'll learn how to Get traffic to your site, develop your specific launch plan and timeline, understand what buyers look for in a line, how to approach a boutique and the best way to craft an email for buyers – what to put in it, what to leave out.

Choose the Right Plan for You

Lifetime access. Free updates for life. 30-day money back guarantee.

Lifetime Access to the Curriculum

Instant Usage of the Course
Access to LIVE Coaching Sessions

Recordings of Everything
Exclusive Community Access
30 Day Money Back Guarantee

1 Payment

1 payment (best deal)

Lifetime Access to the Curriculum
Instant Usage of the Course
Access to LIVE Coaching Sessions

Recordings of Everything
Exclusive Community Access
30 Day Money Back Guarantee

“I listened to the entire module – very helpful! I feel as if my problems are finally being heard. The sourcing fabrics information was just what I was looking for…I had spent hours (and I mean hours) searching on my own and you have it all right here for me! All I can say is, thank you!” – Karen Ashwill

“I love Jane’s teaching style! The handouts are great, I can see that a lot of thought went into them. The startup course is perfect for a beginner like me to start probing the information that’s needed to focus.” - Erica N.

“Jane Hamill’s startup course for designers is the best money I ever spent.” – Ellie Day, startup course student



Jane Hamill isn't the only coach you will be learning from. Meet the BRAINS behind Launch A Line. The course includes pre-recorded interviews with these experts. You'll also get access to 6 months of LIVE Q&A for your specific questions.

Sarah Cohan

Money Mindset Coach

Sarah is a health & wellness ninja & the host of the Lit AF podcast. We met Sarah when she was a student in the  fashion startup course. She's been where you are & helps you with money mindset issues that block you.

Xochil Herrera Scheer

The Chicago Pattern Maker

Xochil provides professional pattern making and fashion design services to independent brands and fashion designers. She helps you find and work with a pattern maker for the absolute best results. 

Boaz David

Founder of

Human B.

Boaz is a fashion business performance coach and manufacturing consultant with 25 years experience in the fashion industry in NY. He helps you with product development with a focus on sustainable practices. 

Elizabeth Stiles

Fashion Brand Consultant

After 10 years in the industry & running a £50m department, she is now working with purpose-driven independent brands. Elizabeth is a sales whiz and she helps you start & grow a following on Instagram.

Jane Hamill

Main Brain, former Retailer & Designer

Jane is the founder of Fashion Brain Academy and will be your main instructor and coach. She's a former boutique owner, designer, wholesaler, & online shop owner. Find her full bio below.

Dwyne Wickliffe

Technical Designer & Brand Owner

10+ years experience as a Technical Designer including with pattern-making,  grading, and marker making. He's proficient in Gerber, TukaDesign, and Optitex. Dwyne also runs his own brand, Wickliffe LA.

Erika Neumeyer

Owner and Designer of Rare Dirndl

Erika is the designer behind Rare Dirndl. She has an amazing talent for getting online sales and helps you find customers & nurture them pre-launch, even if you have a tiny niche.

Julie Demaggio

Owner of American Happy

Julie is an experienced designer, fashion educator, and entrepreneur.  She makes sure you have the basics covered when it comes to designing your unique item, garment group, or collection so you can visually communicate your ideas effectively.


Just wanted to let you know that your startup New Designer Course is saving me many hours of mistakes, making my life less stressful, and giving me more confidence. You’re like my hidden gem. Thank you. Thank you. Thank you.” 

Mark Gatto

“Your course set me on the path I needed and I am truly grateful!” 

Nina Verklas

“When I first saw Jane in a YouTube video, I thought it was too good to be true. I quickly learned she was the real deal. My business wouldn’t be where it is today without Fashion Brain and courses.” 

Adeline Olmer

“I studied fashion design in college (at F.I.T.) and have been a designer for ten years so. I was concerned if the course would be extensive enough for me and I wondered if it would be worth the money. I quickly found out that those of us with industry experience can really learn from the course as well. You have real life experience and are a great teacher. I would definitely recommend this course. I’m glad to say I feel like I have another mentor now to help guide me!” 

Monique Moran



Yes, there is...

Jane’s 100% Guarantee

Hundreds of students have been through the first version of this course and loved it. I believe you will love it too. This course is NOT for tire kickers. I am happy to offer you a full 30-day guarantee if you fill out the worksheets and the course downloads, send us your work, and tell us why it’s not a fit for you. If you watch the trainings and do the work and still feel it’s not a fit within the first 30 days, let us know and you’ll get a full refund. 


This program will tell you WHAT you need to know, HOW to do it, and WHERE to get it.  This is the program I wish I had when I started. – Jane


FAQs and other concerns... 

"I don’t have the time."

“I don’t have the money.”

“What if I’m not sure?”

“What if I’m not a “real” designer, will this course work for me?”

“Can you guarantee I'll find a good factory/fabric source/pattern maker?

“What if my product isn’t ‘fashion-y’?”

“What can I really learn from an online course?”

“What if I live outside of the United States?”

“What if I have questions that are specific to my business?”

“What does Lifetime Access really mean?”


Designed the Jane Hamill clothing line for 14+ years and owned her boutique for the same time period (cleverly named Jane Hamill).


Sold the Jane Hamill line in her shop and wholesale to Bloomingdale's, Saks, Marshall Field’s (now Macy's), Saks Jandel, Mark Shale, and numerous specialty stores.

The Jane Hamill line was represented in 5 wholesale showrooms across the country.


Designed a line of bridesmaid dresses called Dress Fancy.

Designed a line of baby and adult blankets that were sold online and wholesale.


Got great press over the years including CNN, FOX national TV, InStyle, Lucky, Chicago Tribune, McCall’s, National Public Radio, Entrepreneur Magazine.


Did an essay for NPR’s This I Believe series – also in the book of essays. The topic? Barbie, of course. Click here to read more.


Sold design biz and retail store in 2007 – 14 years and 2 kids later.


Started consulting with retailers in 2007 (with Retail Mavens) re: inventory control, cash flow, open to buy #’s, marketing their business


Started Fashion Brain Academy and Jane Hamill Consulting in 2009.


Helps creative entrepreneurs through online courses, group coaching & mastermind programs, private coaching, and public speaking.


Former Director of Design Education at the Chicago Fashion Incubator.


Adjunct faculty at Columbia College – Fashion Studies Department.

Jane attended Boston University, ESMOD in Paris, and has a BFA in fashion design from F.I.T in NY.


Enough, enough…you get the idea.



Still have questions?



Call:  312.715.8301

DM us on IG:  @janehamillchi


“Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Anonymous